NEW!

Hi to all,

Well it's that time of the year again!! No not the Holidays (although it is that also), but the relaese of the Beaujolais Nouveau is upon us and in good French form we will celebrate it's arrival at Vino 100 Saturday November 18th. For those who want to know more read on.

At exactly one minute past midnight on the 3rd Thursday of November the Nouveau is officially released.Over 60 million bottles leave Southern France on their journey around the world.This worldwide release is an example of extraordinary marketing and owes much of it's success to the "King of Beaujolais" Georges Duboeuf and his passionate promotion of the wine. This is no cellaring wine guys. The French call it "a bouquet of field flowers and fruit in a velvet-lined basket" (don't ask for the French version please) and that bright fruit character will begin to fade after 6 months.The good news is this vivacious raspberry and cherry flavored wine is very food friendly and makes a great addition to your Holiday Table. Best served chilled it has often been called the only "White Wine that is Red".

Getting technical the secret to the Nouveau's characteristics comes from a winemaking technique known as carbonic maceration. Began in the 1960's this method ferments whole clusters of grapes instead of crushing them first. The result is a low tannin fruity wine that has had less contact between the juice and the tannic skins and seeds. So as the French do "Sip one last taste of Summer" and enjoy one more reason for a "Celebration"!

See you Saturday, Risa